Threads of a Brand

It’s a little odd, unexpected, unplanned and a pleasant surprise that seemed to come out of nowhere. By “nowhere,” I mean the depths of my imagination. I’m having a lot of fun with The Veil.

Storytelling has always been a central part of my process. Anyone who’s ever met with me in person or virtually knows that a large part of our time together was often consumed by my stories. In fact, in one of the last meetings I decided to take, I got this feedback: I stared blankly at the person on the other side of the screen as they politely told me they couldn’t help me because, essentially, I had just told them a story. I understood their point—it wasn’t a great fit for collaboration, and we both agreed it wasn’t the right time.

Despite that, I gave in to much of the pressure to launch a Substack, which I randomly titled The Veil. I decided to focus it on fashion and document the story of launching a luxury brand. Each post, which currently captures my thinking and mostly strategic decision-making, is forming an enormous wealth of ideas around brand positioning, marketing, products, ethos—basically endless possibilities. I’m looking forward to developing it to its full potential, and that’s all I’ll say for now.

In the meantime, I encourage everyone to start exactly where they are, with what they have, and tell their story—or tell a story—and see where it takes them. Even more important, however, is knowing your story: know your history, your family’s history, and be mindful to distinguish facts from shared truths and from fiction. It’s vital to be honest and objective with yourself.

Oh yeah this is me and I’m right where I’m supposed to be. 🤣

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