Phia: Smarter Shopping with AI
I talk a lot about AI, and honestly, very few people are building something that truly matters. One exception is Phia, the AI-powered shopping app by Sophia Kianni and Phoebe Gates.
Phia tackles a big question: should I buy this? By helping us shop secondhand and make smarter choices, it saves money, reduces waste, and strengthens the resale market. That shift could turn clothing into an assetand finally move us away from the damaging cycle of fast fashion.
Built on the idea that shopping shouldn’t force you to choose between your wallet and your wardrobe, Phia makes style sustainable and intentional. Smarter purchases, longer-lasting clothes, less impact on the planet.
The future of fashion isn’t just stylish it’s sustainable.
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