A Living Commitment to Accountability and Impact
From the beginning, our work has been shaped by a simple truth: you cannot build solutions for the climate crisis without first examining your own impact. As we continue developing systems, ideas, and innovations meant to address environmental challenges, we’ve held ourselves to a principle of personal responsibility.
Today, we’re taking an important step in formalizing that principle.
We’re proud to share that we have developed our promise—a clear, practical, and evolving commitment that outlines how we intend to operate with integrity as we grow. This pledge will serve as a central part of our ethos and will guide our decisions across research, development, partnerships, and operations.
Why a Sustainability Pledge?
For a long time, we’ve wanted a framework that wasn’t performative, overly technical, or buried in legal jargon. Instead, we wanted a document that is:
• Practical
• Accessible
• Honest
• Adaptable
We also recognized a real challenge: many existing sustainability standards didn’t offer the depth, clarity, or flexibility needed for the kind of work we aim to do. This pushed us to spend meaningful time developing our own internal language—our keywords—to help us communicate and execute with greater precision.
Finding inspiration in Bibi van der Velden’s sustainability manifesto, we finally had the spark we needed to shape a pledge that reflects who we are and what we believe.
What This Means Going Forward
The sustainability pledge we’ve developed is not a one-time declaration—it’s a living document. As our operations expand, as our research deepens, and as the climate landscape continues to evolve, we will adapt and update our commitments.
A Commitment That Grows With Us
Sustainability is not static—and neither are we.
This promise is the beginning of a long-term, iterative process to ensure our work not only addresses environmental issues but does so with transparency, humility, and responsibility.
We look forward to sharing updates as our commitments evolve, and as we continue building solutions rooted in accountability and real-world impact.
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